Pluckly
Comparison

Mailchimp vs MailerLite

Side-by-side comparison of Mailchimp and MailerLite for content creators.

Tool
Mailchimp

Email marketing platform built for growing audiences

MailerLite

Affordable email marketing built for growing creators

Starting price
From $13/mo
From $9/mo
Founded
2001
2010
Pricing model
subscription
freemium
Free option
Paid only
Free tier

What they are

Mailchimp

Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.

MailerLite

MailerLite is an email marketing platform covering newsletters, automations, landing pages, and sign-up forms. It suits indie creators, small newsletters, and course sellers who want a clean interface without paying enterprise prices. The free plan covers up to 1,000 subscribers, and paid plans start around $9 per month. Deliverability is solid, though the template editor can feel limiting compared to more design-focused competitors.

Which to choose

Full editorial comparison coming soon. For now, check the side-by-side data above and read the individual reviews for Mailchimp and MailerLite.