Mailchimp vs Substack
Side-by-side comparison of Mailchimp and Substack for content creators.
Email marketing platform built for growing audiences
Newsletter publishing and monetization in one place
What they are
Mailchimp
Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.
Substack
Substack is a publishing platform where writers host email newsletters and charge subscribers a recurring fee. Independent journalists, essayists, and niche experts use it to build direct audiences without relying on ad revenue. The platform handles payments, delivery, and a basic website automatically. Substack takes a 10% cut of paid subscription revenue on top of stripe fees, which becomes a real cost as an audience grows.
Which to choose
Full editorial comparison coming soon. For now, check the side-by-side data above and read the individual reviews for Mailchimp and Substack.