Pluckly
Comparison

MailerLite vs Mailchimp

Side-by-side comparison of MailerLite and Mailchimp for content creators.

Tool
MailerLite

Affordable email marketing built for growing creators

Mailchimp

Email marketing platform built for growing audiences

Starting price
From $9/mo
From $13/mo
Founded
2010
2001
Pricing model
freemium
subscription
Free option
Free tier
Paid only

What they are

MailerLite

MailerLite is an email marketing platform covering newsletters, automations, landing pages, and sign-up forms. It suits indie creators, small newsletters, and course sellers who want a clean interface without paying enterprise prices. The free plan covers up to 1,000 subscribers, and paid plans start around $9 per month. Deliverability is solid, though the template editor can feel limiting compared to more design-focused competitors.

Mailchimp

Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.

Which to choose

Full editorial comparison coming soon. For now, check the side-by-side data above and read the individual reviews for MailerLite and Mailchimp.