Publer vs Metricool
Side-by-side comparison of Publer and Metricool for content creators.
Schedule and analyze social posts from one place
Schedule, analyze, and report social media in one place
What they are
Publer
Publer is a social media scheduling tool that covers publishing, analytics, and AI-assisted caption writing across platforms including Instagram, TikTok, LinkedIn, and Pinterest. It suits solo creators, agencies, and small teams who manage multiple accounts. The free plan is genuinely usable but limits the number of connected accounts, and the pricing climbs noticeably once you add team members or workspaces.
Metricool
Metricool is a social media management platform that covers scheduling, analytics, and competitor tracking across major networks including Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Freelancers, agencies, and small business owners use it to plan content and pull client reports without juggling multiple tools. The free plan is genuinely usable, though it caps brand connections and historical data depth.
if you need scheduling. It has a usable free tier to start with.
- +Free plan supports up to 3 social accounts (except X) with no time limit
- +Covers a wide range of platforms including TikTok and Pinterest
- +Built-in AI caption and hashtag suggestions reduce drafting time
if you need scheduling and analytics. It has a usable free tier to start with.
- +Free plan covers one brand with real scheduling and analytics
- +Unified dashboard spans more networks than most competitors at this price
- +Auto-best-time scheduling based on your own audience data
Which to choose
Publer and Metricool both cover scheduling, so this is a real either-or for some creators. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Publer and Metricool.
Pricing checked 8 Jun 2026.