Kajabi
All-in-one platform for selling knowledge online
What it is
Kajabi is an all-in-one platform where creators build and sell online courses, membership sites, coaching programs, and digital products. It combines a website builder, email marketing, checkout, and basic analytics under one subscription. Solo creators and small teams use it to avoid stitching together multiple tools. The trade-off is that each individual feature tends to be shallower than a dedicated specialist tool.
Key features
- ●Online course and digital product builder
- ●Membership and community site creation
- ●Built-in email campaigns and automations
- ●Website and landing page builder
- ●Integrated checkout with Stripe and PayPal
- ●Podcast hosting and distribution
- ●Coaching program workflows
- ●Basic sales and revenue analytics
Pros and cons
Pros
- +Single subscription replaces course platform, email tool, and basic website builder
- +Built-in affiliate program management
- +Checkout and payment processing included out of the box
- +Podcast hosting is included on most plans
- +Reasonable onboarding resources and community support
Cons
- –No free tier and no permanent discount after trial ends
- –Email marketing and analytics features are basic compared to dedicated tools like ConvertKit or Klaviyo
- –Entry plan limits the number of products and contacts
- –Design flexibility is more restricted than WordPress or Webflow
- –Price increases sharply as you scale to higher plans
- –Customer support quality is inconsistent based on user reports
Who it's for
- ●Course creator who wants one login instead of five separate tools
- ●Coach selling recurring membership access to video content
- ●Podcaster who also sells a course and wants both under one roof
- ●Creator moving off Teachable or Thinkific who wants more built-in marketing tools
- ●Small team launching a digital product business without a developer
Categories
Frequently asked questions
How much does Kajabi cost per month?
Kajabi's entry-level Kickstarter plan starts at $72 per month when billed annually. Higher tiers run $100 and $200 per month, unlocking more products, pipelines, and active members.
Does Kajabi provide a money back guarantee?
Yes, Kajabi has a 30 day money back gaurantee.
Is Kajabi good for beginners who want to grow into a larger business?
Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.
What are the main alternatives to Kajabi?
Teachable and Thinkific handle course hosting at lower price points, while Podia includes digital downloads and communities. If you only need email marketing and funnels, ConvertKit or ClickFunnels covers narrower use cases for less money.
Does Kajabi charge transaction fees on sales?
Kajabi does not add its own transaction fees on top of the payment processor fees (2.9% + $0.30 for basic), which is a practical advantage over platforms like Teachable's lower-tier plans.
What is the main limitation of Kajabi?
The entry-level plan caps you at one website, five products, and 2,500 contacts, which becomes restrictive quickly if you plan to sell multiple courses or run separate brands. Scaling up to remove those limits means a significant jump in monthly cost.