Mailchimp vs Kajabi
Side-by-side comparison of Mailchimp and Kajabi.
Email marketing platform built for growing audiences
All-in-one platform for selling knowledge online
What they are
Mailchimp
Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.
Kajabi
Kajabi is an all-in-one platform where creators build and sell online courses, membership sites, coaching programs, and digital products. It combines a website builder, email marketing, checkout, and basic analytics under one subscription. Solo creators and small teams use it to avoid stitching together multiple tools. The trade-off is that each individual feature tends to be shallower than a dedicated specialist tool.
if you need email marketing. Starts at 13/mo.
- +Extensive template library covers most creator use cases out of the box
- +Audience segmentation lets you target specific subscriber groups
- +Built-in analytics show open rates, click rates, and revenue attribution
if you need course platforms and email marketing. Starts at 72/mo.
- +Single subscription replaces course platform, email tool, and basic website builder
- +Built-in affiliate program management
- +Checkout and payment processing included out of the box
Which to choose
Mailchimp and Kajabi both cover email marketing, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Mailchimp and Kajabi.
Pricing checked 8 Jun 2026.